Base Culture vs Beckmann's · Bay Area shelf head-to-head
Base Culture and Beckmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineupBase Culture sits further up the premium end
Base Culture
Beckmann's
24
brand power
51
5
products
29
1
categories
2
4
subcategories
11
8
grocers
14
78.6¢
price per oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Base Culture▭ Beckmann's
Distribution · 30% of score33·58
B
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Base Culture
no top category Beckmann's doesn’t also play in.
only Beckmann's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Base Culture · 1
only Beckmann's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Base Culture · Beckmann's
