Baudelaire vs Camamu · Bay Area shelf head-to-head
Baudelaire and Camamu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Camamu carries more Brand PowerBaudelaire is in more Bay Area grocersCamamu fields the deeper lineup
Baudelaire
Camamu
17
brand power
36
8
products
27
2
categories
3
2
subcategories
4
2
grocers
1
$1.66
price per oz
$2.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baudelaire▭ Camamu
Distribution · 30% of score8·4
B
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baudelaire
only Camamu
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Baudelaire · 1
only Camamu · 0
no exclusive doors — everywhere Camamu is, Baudelaire is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baudelaire · Camamu
