Bauer vs Knorr · Bay Area shelf head-to-head
Bauer and Knorr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Knorr carries more Brand PowerKnorr is in more Bay Area grocersKnorr fields the deeper lineup
Bauer
Knorr
16
brand power
54
4
products
39
1
categories
5
2
subcategories
6
1
grocers
13
$4.49
avg price
$2.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bauer▭ Knorr
Distribution · 30% of score4·54
B
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bauer
no top category Knorr doesn’t also play in.
only Knorr
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bauer · 0
no exclusive doors — everywhere Bauer is, Knorr is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bauer · Knorr
