Bay Area Herbs & Specialties vs Jacobs Farm · Bay Area shelf head-to-head
Bay Area Herbs & Specialties and Jacobs Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobs Farm carries more Brand PowerJacobs Farm is in more Bay Area grocersJacobs Farm fields the deeper lineupBay Area Herbs & Specialties sits further up the premium end
Bay Area Herbs & Specialties
Jacobs Farm
34
brand power
55
13
products
33
2
categories
3
5
grocers
10
$5.33
price per oz
$6.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bay Area Herbs & Specialties▭ Jacobs Farm
Distribution · 30% of score21·42
B
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bay Area Herbs & Specialties
no top category Jacobs Farm doesn’t also play in.
only Jacobs Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bay Area Herbs & Specialties · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bay Area Herbs & Specialties · Jacobs Farm
