Bays vs Thomas’ · Bay Area shelf head-to-head
Bays and Thomas’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas’ carries more Brand PowerThomas’ is in more Bay Area grocersThomas’ fields the deeper lineupThomas’ sits further up the premium end
Bays
Thomas’
22
brand power
50
4
products
30
1
categories
3
1
subcategories
5
10
grocers
15
9.0¢
price per oz
45.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bays▭ Thomas’
Distribution · 30% of score42·63
B
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bays
no top category Thomas’ doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bays · 3
only Thomas’ · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bays · Thomas’
