Beach Cliff vs Matiz · Bay Area shelf head-to-head
Beach Cliff and Matiz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersMatiz fields the deeper lineup
Beach Cliff
Matiz
13
brand power
60
4
products
28
1
categories
7
2
subcategories
15
4
grocers
17
$2.53
avg price
$10.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beach Cliff▭ Matiz
Distribution · 30% of score17·71
B
carried in 4 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beach Cliff
no top category Matiz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Beach Cliff · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beach Cliff · Matiz