Bear Fruit Snacks vs Fruit By The Foot · Bay Area shelf head-to-head
Bear Fruit Snacks and Fruit By The Foot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bear Fruit Snacks carries more Brand PowerBear Fruit Snacks is in more Bay Area grocersBear Fruit Snacks fields the deeper lineup
Bear Fruit Snacks
Fruit By The Foot
42
brand power
12
11
products
2
3
categories
1
12
grocers
4
$6.67
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bear Fruit Snacks▭ Fruit By The Foot
Distribution · 30% of score50·17
F
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruit By The Foot
no top category Bear Fruit Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bear Fruit Snacks · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bear Fruit Snacks · Fruit By The Foot