Bear Fruit Snacks vs Fruit Roll-ups · Bay Area shelf head-to-head
Bear Fruit Snacks and Fruit Roll-ups, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bear Fruit Snacks carries more Brand PowerBear Fruit Snacks is in more Bay Area grocersBear Fruit Snacks fields the deeper lineup
Bear Fruit Snacks
Fruit Roll-ups
42
brand power
18
11
products
4
3
categories
1
12
grocers
4
$6.67
avg price
$6.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bear Fruit Snacks▭ Fruit Roll-ups
Distribution · 30% of score50·17
F
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruit Roll-ups
no top category Bear Fruit Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bear Fruit Snacks · Fruit Roll-ups
