Bear Fruit Snacks vs The Froot Thief · Bay Area shelf head-to-head
Bear Fruit Snacks and The Froot Thief, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bear Fruit Snacks carries more Brand PowerBear Fruit Snacks is in more Bay Area grocersBear Fruit Snacks fields the deeper lineupThe Froot Thief sits further up the premium end
Bear Fruit Snacks
The Froot Thief
42
brand power
26
11
products
7
3
categories
1
12
grocers
4
43.5¢
price per oz
$2.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bear Fruit Snacks▭ The Froot Thief
Distribution · 30% of score50·17
T
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Froot Thief
no top category Bear Fruit Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bear Fruit Snacks · The Froot Thief
