BEAR vs Gimme · Bay Area shelf head-to-head
BEAR and Gimme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gimme carries more Brand PowerGimme is in more Bay Area grocersGimme fields the deeper lineup
BEAR
Gimme
21
brand power
57
5
products
29
3
categories
4
2
grocers
20
$3.66
avg price
$4.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ BEAR▭ Gimme
Distribution · 30% of score8·83
B
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only BEAR
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only BEAR · 0
no exclusive doors — everywhere BEAR is, Gimme is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: BEAR · Gimme