BEAR vs Lundberg · Bay Area shelf head-to-head
BEAR and Lundberg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
BEAR is in more Bay Area grocers
BEAR
Lundberg
21
brand power
20
5
products
6
3
categories
2
2
grocers
1
$3.66
avg price
$6.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ BEAR▭ Lundberg
Distribution · 30% of score8·4
B
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only BEAR
only Lundberg
no top category BEAR doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only BEAR · 1
only Lundberg · 0
no exclusive doors — everywhere Lundberg is, BEAR is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: BEAR · Lundberg