Beaver vs Bookbinder's · Bay Area shelf head-to-head
Beaver and Bookbinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beaver carries more Brand PowerBeaver is in more Bay Area grocersBeaver fields the deeper lineup
Beaver
Bookbinder's
39
brand power
7
16
products
3
3
categories
1
8
subcategories
2
12
grocers
2
$6.09
avg price
$4.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beaver▭ Bookbinder's
Distribution · 30% of score50·8
B
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bookbinder's
no top category Beaver doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beaver · Bookbinder's