Beaver vs Colman’s · Bay Area shelf head-to-head
Beaver and Colman’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colman’s is in more Bay Area grocersBeaver fields the deeper lineup
Beaver
Colman’s
39
brand power
40
16
products
7
3
categories
4
8
subcategories
5
12
grocers
15
54.0¢
price per oz
$2.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beaver▭ Colman’s
Distribution · 30% of score50·63
C
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beaver
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beaver · 0
no exclusive doors — everywhere Beaver is, Colman’s is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beaver · Colman’s
