Beckmanns Old World Bakery vs Rudi's · Bay Area shelf head-to-head
Beckmanns Old World Bakery and Rudi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rudi's carries more Brand PowerRudi's is in more Bay Area grocersRudi's fields the deeper lineup
Beckmanns Old World Bakery
Rudi's
25
brand power
45
4
products
26
3
categories
5
4
subcategories
12
7
grocers
12
46.9¢
price per oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beckmanns Old World Bakery▭ Rudi's
Distribution · 30% of score29·50
B
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rudi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Beckmanns Old World Bakery · 3
only Rudi's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beckmanns Old World Bakery · Rudi's
