Beckmann's vs Bread Srsly · Bay Area shelf head-to-head
Beckmann's and Bread Srsly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineupBread Srsly sits further up the premium end
Beckmann's
Bread Srsly
51
brand power
33
29
products
7
2
categories
3
11
subcategories
4
14
grocers
10
43.4¢
price per oz
94.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beckmann's▭ Bread Srsly
Distribution · 30% of score58·42
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beckmann's
only Bread Srsly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beckmann's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beckmann's · Bread Srsly
