Beckmann's vs Christine's Upper Crust · Bay Area shelf head-to-head
Beckmann's and Christine's Upper Crust, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineup
Beckmann's
Christine's Upper Crust
51
brand power
13
29
products
2
2
categories
1
11
subcategories
2
14
grocers
4
$10.60
avg price
$18.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beckmann's▭ Christine's Upper Crust
Distribution · 30% of score58·17
C
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beckmann's
only Christine's Upper Crust
no top category Beckmann's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beckmann's · Christine's Upper Crust