Beckmann's vs Portofino · Bay Area shelf head-to-head
Beckmann's and Portofino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineup
Beckmann's
Portofino
51
brand power
9
29
products
2
2
categories
1
11
subcategories
2
14
grocers
2
$10.60
avg price
$5.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beckmann's▭ Portofino
Distribution · 30% of score58·8
P
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beckmann's
only Portofino
no top category Beckmann's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beckmann's · Portofino