Beckmann's vs Pretzilla · Bay Area shelf head-to-head
Beckmann's and Pretzilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineupBeckmann's sits further up the premium end
Beckmann's
Pretzilla
51
brand power
28
29
products
7
2
categories
2
11
subcategories
2
14
grocers
10
43.4¢
price per oz
11.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beckmann's▭ Pretzilla
Distribution · 30% of score58·42
P
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beckmann's
only Pretzilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beckmann's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beckmann's · Pretzilla