Beecher's Handmade Cheese vs Michael Angelo's · Bay Area shelf head-to-head
Beecher's Handmade Cheese and Michael Angelo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beecher's Handmade Cheese carries more Brand PowerBeecher's Handmade Cheese is in more Bay Area grocersBeecher's Handmade Cheese fields the deeper lineupBeecher's Handmade Cheese sits further up the premium end
Beecher's Handmade Cheese
Michael Angelo's
44
brand power
30
22
products
11
5
categories
2
7
subcategories
2
12
grocers
6
$1.13
price per oz
62.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beecher's Handmade Cheese▭ Michael Angelo's
Distribution · 30% of score50·25
M
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Michael Angelo's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beecher's Handmade Cheese · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beecher's Handmade Cheese · Michael Angelo's
