Belfiore Cheese vs Belgioioso · Bay Area shelf head-to-head
Belfiore Cheese and Belgioioso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belgioioso carries more Brand PowerBelgioioso is in more Bay Area grocersBelgioioso fields the deeper lineup
Belfiore Cheese
Belgioioso
41
brand power
54
16
products
59
1
categories
2
5
subcategories
13
17
grocers
18
88.0¢
price per oz
84.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belfiore Cheese▭ Belgioioso
Distribution · 30% of score71·75
carried in 17 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belfiore Cheese
no top category Belgioioso doesn’t also play in.
only Belgioioso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Belfiore Cheese · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belfiore Cheese · Belgioioso
