Belfiore Cheese vs Mt Vikos · Bay Area shelf head-to-head
Belfiore Cheese and Mt Vikos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belfiore Cheese carries more Brand PowerBelfiore Cheese is in more Bay Area grocersBelfiore Cheese fields the deeper lineupMt Vikos sits further up the premium end
Belfiore Cheese
Mt Vikos
41
brand power
32
16
products
6
1
categories
4
5
subcategories
4
17
grocers
12
88.0¢
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belfiore Cheese▭ Mt Vikos
Distribution · 30% of score71·50
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belfiore Cheese
no top category Mt Vikos doesn’t also play in.
only Mt Vikos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Belfiore Cheese · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belfiore Cheese · Mt Vikos
