Belgioioso vs Di Stefano · Bay Area shelf head-to-head
Belgioioso and Di Stefano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belgioioso carries more Brand PowerBelgioioso is in more Bay Area grocersBelgioioso fields the deeper lineupDi Stefano sits further up the premium end
Belgioioso
Di Stefano
54
brand power
32
59
products
11
2
categories
1
13
subcategories
3
18
grocers
12
84.9¢
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belgioioso▭ Di Stefano
Distribution · 30% of score75·50
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belgioioso
only Di Stefano
no top category Belgioioso doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belgioioso · Di Stefano
