Bell & Evans vs Pasture Bird · Bay Area shelf head-to-head
Bell & Evans and Pasture Bird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bell & Evans carries more Brand PowerBell & Evans is in more Bay Area grocersBell & Evans fields the deeper lineup
Bell & Evans
Pasture Bird
31
brand power
15
16
products
5
4
categories
1
4
subcategories
4
5
grocers
1
$9.20
avg price
$10.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bell & Evans▭ Pasture Bird
Distribution · 30% of score21·4
B
P
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bell & Evans
only Pasture Bird
no top category Bell & Evans doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bell & Evans · 5
only Pasture Bird · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bell & Evans · Pasture Bird
