Bella Sun Luci vs Briannas · Bay Area shelf head-to-head
Bella Sun Luci and Briannas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineupBella Sun Luci sits further up the premium end
Bella Sun Luci
Briannas
31
brand power
57
8
products
39
2
categories
3
2
subcategories
11
8
grocers
17
54.4¢
price per fl oz
54.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bella Sun Luci▭ Briannas
Distribution · 30% of score33·71
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 5 SKUs
<1% of shelf
only Bella Sun Luci
no top category Briannas doesn’t also play in.
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bella Sun Luci · 1
only Briannas · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bella Sun Luci · Briannas
