Bellwether Farms vs Brown Cow® · Bay Area shelf head-to-head
Bellwether Farms and Brown Cow®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bellwether Farms carries more Brand PowerBellwether Farms is in more Bay Area grocersBellwether Farms fields the deeper lineupBellwether Farms sits further up the premium end
Bellwether Farms
Brown Cow®
51
brand power
34
18
products
11
3
categories
1
4
subcategories
1
20
grocers
14
62.4¢
price per oz
35.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bellwether Farms▭ Brown Cow®
Distribution · 30% of score83·58
carried in 20 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brown Cow®
no top category Bellwether Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bellwether Farms · Brown Cow®
