Bellwether Farms vs Tine · Bay Area shelf head-to-head
Bellwether Farms and Tine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bellwether Farms carries more Brand PowerBellwether Farms is in more Bay Area grocersBellwether Farms fields the deeper lineupTine sits further up the premium end
Bellwether Farms
Tine
51
brand power
12
18
products
2
3
categories
1
4
subcategories
1
20
grocers
2
$5.90
avg price
$12.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bellwether Farms▭ Tine
Distribution · 30% of score83·8
T
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tine
no top category Bellwether Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bellwether Farms · Tine