Ben & Jerry's vs Futaba Foods · Bay Area shelf head-to-head
Ben & Jerry's and Futaba Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's carries more Brand PowerBen & Jerry's is in more Bay Area grocersBen & Jerry's fields the deeper lineup
Ben & Jerry's
Futaba Foods
50
brand power
0
89
products
2
4
categories
1
4
subcategories
2
12
grocers
1
$7.92
avg price
$7.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben & Jerry's▭ Futaba Foods
Distribution · 30% of score50·4
F
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ben & Jerry's
only Futaba Foods
no top category Ben & Jerry's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben & Jerry's · Futaba Foods