Ben & Jerry's vs N!ck's · Bay Area shelf head-to-head
Ben & Jerry's and N!ck's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's carries more Brand PowerBen & Jerry's is in more Bay Area grocersBen & Jerry's fields the deeper lineupN!ck's sits further up the premium end
Ben & Jerry's
N!ck's
50
brand power
26
89
products
9
4
categories
2
12
grocers
6
55.7¢
price per fl oz
66.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben & Jerry's▭ N!ck's
Distribution · 30% of score50·25
N
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ben & Jerry's
only N!ck's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben & Jerry's · N!ck's
