Ben's Original vs Rice-a-roni · Bay Area shelf head-to-head
Ben's Original and Rice-a-roni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben's Original is in more Bay Area grocersBen's Original sits further up the premium end
Ben's Original
Rice-a-roni
31
brand power
28
11
products
13
4
categories
1
5
subcategories
1
7
grocers
5
49.2¢
price per oz
48.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben's Original▭ Rice-a-roni
Distribution · 30% of score29·21
B
R
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ben's Original
only Rice-a-roni
no top category Ben's Original doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ben's Original · 4
only Rice-a-roni · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben's Original · Rice-a-roni
