Berlin Natural Bakery vs Josey Baker Bread · Bay Area shelf head-to-head
Berlin Natural Bakery and Josey Baker Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josey Baker Bread carries more Brand PowerJosey Baker Bread is in more Bay Area grocersJosey Baker Bread fields the deeper lineupJosey Baker Bread sits further up the premium end
Berlin Natural Bakery
Josey Baker Bread
9
brand power
37
2
products
15
1
categories
3
2
subcategories
5
3
grocers
6
42.2¢
price per oz
63.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Berlin Natural Bakery▭ Josey Baker Bread
Distribution · 30% of score13·25
B
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Berlin Natural Bakery
no top category Josey Baker Bread doesn’t also play in.
only Josey Baker Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Berlin Natural Bakery · 2
only Josey Baker Bread · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Berlin Natural Bakery · Josey Baker Bread