Berlin Natural Bakery vs Rudi's · Bay Area shelf head-to-head
Berlin Natural Bakery and Rudi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rudi's carries more Brand PowerRudi's is in more Bay Area grocersRudi's fields the deeper lineupBerlin Natural Bakery sits further up the premium end
Berlin Natural Bakery
Rudi's
9
brand power
45
2
products
26
1
categories
5
2
subcategories
12
3
grocers
12
42.2¢
price per oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Berlin Natural Bakery▭ Rudi's
Distribution · 30% of score13·50
B
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Berlin Natural Bakery
no top category Rudi's doesn’t also play in.
only Rudi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Berlin Natural Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Berlin Natural Bakery · Rudi's
