Bertagni vs Rana · Bay Area shelf head-to-head
Bertagni and Rana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rana carries more Brand PowerRana is in more Bay Area grocersRana fields the deeper lineupBertagni sits further up the premium end
Bertagni
Rana
27
brand power
43
14
products
38
3
categories
4
7
subcategories
11
6
grocers
8
$1.57
price per oz
69.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bertagni▭ Rana
Distribution · 30% of score25·33
B
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 15 SKUs
B
<1% of shelf
only Bertagni
no top category Rana doesn’t also play in.
only Rana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bertagni · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bertagni · Rana
