Lining them up…

Better Bean vs Chef Hak's · Bay Area shelf head-to-head

Better Bean and Chef Hak's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

Better Bean is in more Bay Area grocersBetter Bean sits further up the premium end

Better Bean

Chef Hak's

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Better Bean▭ Chef Hak's

Distribution · 30% of score13·4

carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers

Depth · 25% of score28·28

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

1% of shelf

<1% of shelf

who stocks each brand right now · shared, and each brand’s exclusive doors.

only Better Bean · 3

only Chef Hak's · 1

both sides measured by the same instruments on the same shelves · see each brand’s full page: Better Bean · Chef Hak's