Better Butter vs Fabrique Délices · Bay Area shelf head-to-head
Better Butter and Fabrique Délices, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fabrique Délices carries more Brand PowerFabrique Délices is in more Bay Area grocersFabrique Délices fields the deeper lineup
Better Butter
Fabrique Délices
19
brand power
42
5
products
15
1
categories
6
1
subcategories
7
5
grocers
11
$1.82
price per oz
$2.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Better Butter▭ Fabrique Délices
Distribution · 30% of score21·46
B
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Better Butter
no top category Fabrique Délices doesn’t also play in.
only Fabrique Délices
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Better Butter · 2
only Fabrique Délices · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Better Butter · Fabrique Délices