Better Oats vs Quaker · Bay Area shelf head-to-head
Better Oats and Quaker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quaker carries more Brand PowerQuaker is in more Bay Area grocersQuaker fields the deeper lineupQuaker sits further up the premium end
Better Oats
Quaker
11
brand power
60
5
products
68
3
categories
9
5
grocers
14
5.0¢
price per oz
47.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Better Oats▭ Quaker
Distribution · 30% of score21·58
B
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains2 vs 1 SKUs
B
1% of shelf
only Better Oats
no top category Quaker doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Better Oats · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Better Oats · Quaker
