Beyond Good vs Nielsen-massey · Bay Area shelf head-to-head
Beyond Good and Nielsen-massey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nielsen-massey carries more Brand PowerNielsen-massey sits further up the premium end
Beyond Good
Nielsen-massey
44
brand power
49
18
products
17
5
categories
5
13
grocers
13
$3.94
price per fl oz
$7.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beyond Good▭ Nielsen-massey
Distribution · 30% of score54·54
N
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beyond Good
only Nielsen-massey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beyond Good · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beyond Good · Nielsen-massey
