Biancoforno vs Simurgh Bakery · Bay Area shelf head-to-head
Biancoforno and Simurgh Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simurgh Bakery carries more Brand PowerBiancoforno is in more Bay Area grocersSimurgh Bakery fields the deeper lineup
Biancoforno
Simurgh Bakery
15
brand power
26
2
products
7
2
categories
4
6
grocers
3
$5.71
price per item
$10.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biancoforno▭ Simurgh Bakery
Distribution · 30% of score25·13
B
S
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biancoforno
no top category Simurgh Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Biancoforno · 5
only Simurgh Bakery · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biancoforno · Simurgh Bakery