Biena vs Fillo's · Bay Area shelf head-to-head
Biena and Fillo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biena is in more Bay Area grocersFillo's fields the deeper lineup
Biena
Fillo's
37
brand power
34
10
products
14
1
categories
3
1
subcategories
6
13
grocers
9
$1.32
price per oz
67.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biena▭ Fillo's
Distribution · 30% of score54·38
F
carried in 13 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biena
no top category Fillo's doesn’t also play in.
only Fillo's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biena · Fillo's