Binggrae vs Häagen-dazs · Bay Area shelf head-to-head
Binggrae and Häagen-dazs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Häagen-dazs carries more Brand PowerHäagen-dazs is in more Bay Area grocersHäagen-dazs fields the deeper lineup
Binggrae
Häagen-dazs
25
brand power
49
7
products
85
5
categories
2
6
subcategories
5
3
grocers
12
$9.23
avg price
$8.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Binggrae▭ Häagen-dazs
Distribution · 30% of score13·50
B
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Binggrae
only Häagen-dazs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Binggrae · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Binggrae · Häagen-dazs