Birch Benders vs Kellogg's Eggo · Bay Area shelf head-to-head
Birch Benders and Kellogg's Eggo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birch Benders is in more Bay Area grocersKellogg's Eggo fields the deeper lineupBirch Benders sits further up the premium end
Birch Benders
Kellogg's Eggo
52
brand power
48
17
products
22
4
categories
2
17
grocers
13
62.0¢
price per oz
39.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birch Benders▭ Kellogg's Eggo
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birch Benders
only Kellogg's Eggo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Birch Benders · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birch Benders · Kellogg's Eggo
