Birch Benders vs Kodiak · Bay Area shelf head-to-head
Birch Benders and Kodiak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak carries more Brand PowerBirch Benders is in more Bay Area grocersKodiak fields the deeper lineupBirch Benders sits further up the premium end
Birch Benders
Kodiak
52
brand power
61
17
products
37
4
categories
8
17
grocers
16
62.0¢
price per oz
37.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birch Benders▭ Kodiak
Distribution · 30% of score71·67
carried in 17 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birch Benders
no top category Kodiak doesn’t also play in.
only Kodiak
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Birch Benders · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birch Benders · Kodiak
