Biscottificio Belli vs Enzo's Table · Bay Area shelf head-to-head
Biscottificio Belli and Enzo's Table, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Enzo's Table carries more Brand PowerEnzo's Table is in more Bay Area grocersEnzo's Table fields the deeper lineup
Biscottificio Belli
Enzo's Table
8
brand power
38
3
products
13
1
categories
5
3
grocers
6
$5.91
avg price
$15.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biscottificio Belli▭ Enzo's Table
Distribution · 30% of score13·25
B
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biscottificio Belli
no top category Enzo's Table doesn’t also play in.
only Enzo's Table
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Biscottificio Belli · 1
only Enzo's Table · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biscottificio Belli · Enzo's Table