Bish Bar vs Mezcla · Bay Area shelf head-to-head
Bish Bar and Mezcla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezcla carries more Brand PowerMezcla is in more Bay Area grocersMezcla fields the deeper lineupBish Bar sits further up the premium end
Bish Bar
Mezcla
15
brand power
42
6
products
16
1
categories
3
1
grocers
9
$2.83
price per oz
$2.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bish Bar▭ Mezcla
Distribution · 30% of score4·38
B
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bish Bar
no top category Mezcla doesn’t also play in.
only Mezcla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bish Bar · 0
no exclusive doors — everywhere Bish Bar is, Mezcla is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bish Bar · Mezcla
