Bixby Chocolate vs Tcho · Bay Area shelf head-to-head
Bixby Chocolate and Tcho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tcho carries more Brand PowerTcho is in more Bay Area grocersBixby Chocolate fields the deeper lineupBixby Chocolate sits further up the premium end
Bixby Chocolate
Tcho
30
brand power
47
74
products
29
1
categories
5
1
subcategories
6
1
grocers
17
$2.68
price per fl oz
$4.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bixby Chocolate▭ Tcho
Distribution · 30% of score4·71
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bixby Chocolate
no top category Tcho doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bixby Chocolate · 0
no exclusive doors — everywhere Bixby Chocolate is, Tcho is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bixby Chocolate · Tcho