Black Kassel vs Brooklyn Cured · Bay Area shelf head-to-head
Black Kassel and Brooklyn Cured, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brooklyn Cured carries more Brand PowerBrooklyn Cured is in more Bay Area grocersBrooklyn Cured fields the deeper lineup
Black Kassel
Brooklyn Cured
11
brand power
44
3
products
16
1
categories
6
1
subcategories
7
1
grocers
7
$9.32
avg price
$12.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Black Kassel▭ Brooklyn Cured
Distribution · 30% of score4·29
B
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Black Kassel
no top category Brooklyn Cured doesn’t also play in.
only Brooklyn Cured
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Black Kassel · 0
no exclusive doors — everywhere Black Kassel is, Brooklyn Cured is too.
only Brooklyn Cured · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Black Kassel · Brooklyn Cured