Black Kassel vs Columbus · Bay Area shelf head-to-head
Black Kassel and Columbus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineup
Black Kassel
Columbus
11
brand power
60
3
products
40
1
categories
6
1
subcategories
13
1
grocers
16
$9.32
avg price
$10.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Black Kassel▭ Columbus
Distribution · 30% of score4·67
B
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Black Kassel
no top category Columbus doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Black Kassel · 0
no exclusive doors — everywhere Black Kassel is, Columbus is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Black Kassel · Columbus