Blount vs Signature Cafe · Bay Area shelf head-to-head
Blount and Signature Cafe, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Signature Cafe carries more Brand PowerSignature Cafe is in more Bay Area grocersSignature Cafe fields the deeper lineup
Blount
Signature Cafe
14
brand power
43
4
products
24
1
categories
9
1
grocers
2
$12.99
avg price
$8.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blount▭ Signature Cafe
Distribution · 30% of score4·8
B
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blount
no top category Signature Cafe doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blount · 1
only Signature Cafe · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blount · Signature Cafe
