Blue Buffalo vs Pup-peroni · Bay Area shelf head-to-head
Blue Buffalo and Pup-peroni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineup
Blue Buffalo
Pup-peroni
52
brand power
18
71
products
7
3
categories
1
5
subcategories
1
10
grocers
4
$20.51
avg price
$10.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Pup-peroni
Distribution · 30% of score42·17
P
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pup-peroni
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Buffalo · 7
only Pup-peroni · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Pup-peroni