Blue Buffalo vs Purposeful Pup · Bay Area shelf head-to-head
Blue Buffalo and Purposeful Pup, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineup
Blue Buffalo
Purposeful Pup
52
brand power
9
71
products
2
3
categories
1
5
subcategories
1
10
grocers
1
$20.51
avg price
$11.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Purposeful Pup
Distribution · 30% of score42·4
P
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purposeful Pup
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Buffalo · 9
only Purposeful Pup · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Purposeful Pup