Blue Buffalo vs Three Dog Bakery · Bay Area shelf head-to-head
Blue Buffalo and Three Dog Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineupBlue Buffalo sits further up the premium end
Blue Buffalo
Three Dog Bakery
52
brand power
14
71
products
3
3
categories
1
5
subcategories
1
10
grocers
3
$20.51
avg price
$9.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Three Dog Bakery
Distribution · 30% of score42·13
T
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Three Dog Bakery
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Buffalo · 8
only Three Dog Bakery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Three Dog Bakery